Rumors have been circulating about Apple bidding on the massive NFL Sunday ticket package for out-of-game games, with a report a few weeks ago saying Apple, Amazon and Disney were all in the running.

nfl
According to Dylan Byers at Puck NewsApple is now seen as the “most likely winner” as Disney dropped out of what could have been a $3 billion-a-year bid.

As I learned in Sun Valley and in subsequent discussions this week with sources close to the talks, the deal is likely to fetch well over $2 billion a year — some sources with insight into the talks believe it nearly could bring in $3 billion. That effectively put the cautious, ever-disciplined Disney out of the loop as its own bid brought in less than $2 billion. (Disney declined comment.) Existing media partners like Fox, Comcast, and CBS aren’t in competition either, I’m told. The race for the ticket is therefore limited to Apple and Amazon, and while nothing has been signed or agreed, I’ve been given sufficient reason to believe that Apple is the most likely winner of the sweepstakes – and not just because I’ve been told that Apple’s Tim Cook and Eddy Cue met with Goodell in Sun Valley.

According to Byers, Apple and Amazon are also considering bids for a national package of UEFA Champions League games that could cost up to $2.5 billion over six years.

Apple has only just begun to dive into the live sports market, starting with a limited package of Friday night Major League Baseball games this season, and recently inked a 10-year deal with Major League Soccer for worldwide broadcast rights to all games announced, but it is clear that the company has significant ambitions to increase its presence in the competitive market.

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