Apple’s biggest special event of the year, most years anyway, is the unveiling of the new iPhone. And this year it looks like there will be four of them. But when exactly will they be announced, when will they go on sale and what will they be called? Continue reading.
July 9th update below. This post was first published on July 6, 2022.
Apple is a creature of habit, so we can glean a lot of information about what’s likely to happen this year from what’s happened before.
July 9 update. More reports on this year’s iPhone release schedule suggest that Apple is about to have the most diverse range of iPhones ever. More on that in a moment.
And more reports point to the date I’ve suggested below. analysis off 9to5Mac occurs on the same day, September 13. Leaker iHacktu tweeted about “the presentation of the iPhone 14 on September 13, 2022”.
Additionally, iDropnews recently claimed, “As far as I know, Apple has something planned internally for ‘Week 37.’ The Cupertino-based company typically holds all of its events on a Tuesday.” Week 37 is the week beginning September 12, narrowing things down to the exact same date.
As always, two predictions doesn’t necessarily mean additional certainty, but this mention of LeaksApplePro, which has a decent track record, suggests there’s more information at play here. So that helps.
In the meantime, Tom’s guide confirmed today that it also believes September 13 is the most likely date and has worked that out from the same leaks and information – so recognizing that Apple is a creature of habit probably fits what it has in the past has done.
There is also speculation about other details of the release schedule, particularly which iPhones will be canceled.
It suggests, and I agree, that the iPhone 13 Pro and iPhone 13 Pro Max will be phased out with the announcement of the new models. So if you’re looking for a Pro, grab it before September 13: Apple is retiring phones on the day of the announcement, not the day the new models are released.
Alternatively, if you want a Pro iPhone, you’d better wait until the iPhone 14 Pro goes on sale. Apple’s routine is interesting: The Pro and Pro Max are the most expensive iPhones, so you might expect a company to keep these in stock for as long as possible, but Apple chooses to delete them after just a year.
It’s also likely that the oldest iPhone currently on sale, the iPhone 11, will also be retired in September. It’s regular Apple routine, and this year has the benefit that all Face ID iPhones will share a consistent design language, with a flat screen and straight edges rather than padded glass and a rounded antenna band. This softer finish will only be limited to the iPhone SE. Again, if you prefer the cozy feel offered by this design, move before September 13th.
Assuming those details are right, Apple will have the most diverse offering yet. There will be the two iPhone 14 Pro models, the regular iPhone 14, all as usual, and a big-screen iPhone 14 for the first time.
But there will also be the iPhone 13 at a reasonably discounted price, and of course the iPhone 13 mini. Oh, and the affordable iPhone SE. Plus two other choices: the iPhone 12 and the iPhone 12 mini. I suspect the iPhone 12 will be hanging around, but the iPhone 12 mini might not. Not because it doesn’t seem to have been as successful, but because it would have to drop to a price not much higher than the iPhone SE, which would just be confusing.
In other words, here’s what I expect to be announced as a full line of iPhones on September 13: iPhone 14, iPhone 14 Max (if it’s called that), iPhone 14 Pro, and iPhone 14 Pro Max. Then there’s iPhone 13, iPhone 13 mini, iPhone 12 and iPhone SE. Eight phones like now, but with more variety than before, so there’s something for everyone.