iPhone 14 features leak, MacBook disappointment, iPad update delay

A look back at another week of news and headlines from Cupertino: This week’s Apple Loop includes stunning iPhone performance, surprise iPhone 14 price, iOS screen leaks, MacBook Pro questions, iPad OS delays, Apple’s advertising expansion and Microsoft’s Apple moving silicon.

Apple Loop is here to remind you of some of the very large amount of discussion that has taken place around Apple over the past seven days (and you can read my weekly roundup of Android news here on Forbes).

iPhone 14 set for performance increase

While the upcoming iPhones may not have game-changing features — they’ll feel more like “S” updates with each reveal — Apple seems to be stepping up the handsets’ performance. The latest details on the lower-end iPhone 14 models suggest a modem overhaul to offer a faster phone:

“…Apple has redesigned the inner workings of the iPhone 14 and iPhone 14 Max and will be outfitting them with a new Qualcomm X65 modem. The former is typically done to improve heat build-up, which allows chips to run faster for longer. The latter will Expected to be up to 30% faster than its predecessor, the X60, while adding global support for mmWave – 5G’s fastest band.The leaker ends with the statement “etc”, indicating that Apple is making further improvements elsewhere Has.”

(Forbes).

iPhone price freeze

The iPhone seems to be challenging the competition in a different way this fall. With supplier and subcontractor prices rising across the board, Apple aims to keep the price of the entry-level iPhone in 2023 at the same level as the 2022 model:

“…Apple’s decision was based on “the global stagnation in the handset market and falling demand…so the price of the base model is frozen despite some price-increasing factors.” These factors, detailed by other leakers, include an increase in component prices due to shortages and Apple’s upgrade of several key elements of the iPhone 14 lineup from its predecessor.”

(Forbes).

Apple leaks iPhone always-on screen

A closer look at the source code from Apple’s xCode developer environment revealed settings and sample code that would allow iOS to provide an always-on experience. That doesn’t guarantee the tool will appear in the iPhone 14 family, but it does make it a lot more likely.

“Discovered by rhogelheim, an iOS developer, the fourth beta of Xcode 14 appears to include an example of what an always-on display for the iPhone might look like. As seen in the screenshot below, the iPhone appears to dim and gray out the screen when the Always on Display feature is enabled. “The developer notes that the widget (of Tim Cook’s face) is normally in full color, but the SwiftUI preview strips all colors from the image when this potential feature is enabled.”

(Rhoegelheim via iMore).

Questioning the MacBook Pro

Every time something suggests that the 13-inch MacBook Pro might be a good idea, reality knocks on the door. Even with a $200 discount just weeks after its launch, the M2-powered laptop still feels isolated from the rest of Apple’s macOS portfolio. I’ve looked at the middle ground the MacBook Pro is stuck in:

“Apple has had this consumer-focused MacBook Pro around for at least two more years, sitting awkwardly between the consumer MacBook Air and the pro MacBook Pro. Thanks to the M2’s active cooling, it should deliver more performance than the MacBook Air chipset, but it still lags behind the M1 Pro and M1 Max in the 14-inch and 16-inch MacBook Pro models of 2021. It should offer better value than the larger MacBook Pro models, but it’s the MacBook Air that carries the new design cues and modern touches, not the smaller MacBook Pro.”

(Forbes).

iPadOS update delayed

With the focus on the iPad platform driving them to do more mobile computing, iPadOS continues to expand and adapt to the changes required. This year’s update is a few weeks behind schedule…expect it alongside a macOS release in October, rather than the iOS release in September:

“It’s not uncommon for macOS to follow iOS by a few weeks, but iPad software has always been updated on the same schedule as its iPhone sibling. Ever since iPadOS split from iOS in 2019, the two operating systems have appeared on the same day. [Bloomberg’s Mark] Gurman says all of Apple’s software updates this year are just a little behind schedule (the public betas started a little later than usual, for example), but not drastically.”

(MacWorld).

Apple prepares for ad expansion

Apple is poised to expand its ad delivery system with a number of new settings that indicate it is working on a demand-side platform for ad delivery across all Apple properties. This will likely target areas like App Store Ads, in the News and Stocks app, and potentially live streaming and media events (like Friday night baseball):

“A DSP is a statement of intent for any advertising company — let alone one like Apple, which has grown exponentially as a result of its decision to make it harder for businesses to grow within its ecosystem. In fact, a DSP is a core part of an ad tech stack for any business looking to rake in more media dollars. It is a technology, or more specifically software, that allows a marketer to advertise using automation. Automating the process is important because marketers can set up campaigns and manage them with relative ease. In return, they will likely spend more.”

(Digiday via 9to5Mac).

And finally…

In the move from Intel to Apple Silicon, Apple’s Rosetta software allowed x86-based apps to keep running, assuming developers would switch to the ARM-based chipset in time. Microsoft’s popular Teams app made this leap this week:

“We are introducing a production-quality, universal binary of Teams, which means it will run natively across the entire Mac lineup, including those running Apple silicon. For Mac users, this means a significant performance boost, ensuring efficient use of device resources and an optimized Teams experience, even when using multiple high-resolution monitors during calls or meetings.”

(Microsoft).

Apple Loop brings you seven days’ worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any future coverage. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.

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