Linktree announced today that it is launching a new mobile app for iOS and Android to make its service easier for users to access. The new app allows users to create a link tree from their phones, add and manage links, customize their design and much more. The goal of the app is to make it easier for creators to keep their link tree up to date, the company says.
The app allows quick sharing of content, e.g. B. Embed a new Spotify song in your linktree. Users can also use the app to style their linktree with custom backgrounds, button styles, fonts, colors and more. Additionally, the app gives users access to traffic and conversion metrics. Users can navigate to the Lifetime Analytics page in the app to track sales, payments, and more to better understand their audience.
Since most user registrations and logins by Linktree users are done from a mobile device, Linktree recognized the need for a mobile app. The company notes that the app is an organic next step for its business, as users can update their links on the go.
“We are extremely excited to launch the Linktree mobile app as we continue to expand the Link in Bio category we created and ultimately offer creators new ways to link everything they are, everywhere” , said Alex Zaccaria, CEO and co-founder of Linktree in a statement. “Linktree users will be able to set up and manage their profiles on the go, all from their mobile devices – essentially making processes quicker and easier for busy people, freeing them up to spend more time creating content and doing it what they do best. The Linktree app is the latest update that addresses the ever-evolving needs of our users.”
The launch of the new app comes as Linktree says it’s working to move beyond the link-in-bio category. The company recently introduced a new brand vision to go beyond just “shortcut in bio” to a brand that fosters discovery, connection and community. Launching an app gives the company an edge over its competitors like Shorby and Link in Profile.
Last month, the company launched a new one-stop directory for users to browse its platform partners and integrations. The new hub, called Linktree Marketplace, aims to increase awareness of its partnerships. Linktree also introduced Link Apps, which embed Linktree partners’ digital experiences and services for platform visitors, including NFT galleries, game launches, music, social media pages and shopping directly into users’ Linktree landing pages.
Linktree also recently unveiled a number of new features that allow developers to showcase their NFTs and “build a community around ownership”. The new functions were developed in cooperation with the NFT marketplace OpenSea. The company’s new “NFT Gallery” link feature allows users to showcase their NFTs in their link tree. Creators can also use their NFTs as their profile pictures or backgrounds in their link tree after connecting their wallets.
The company raised a $110 million all-equity round in March, taking its valuation to a whopping $1.3 billion. Following the increase, Linktree says it has focused on introducing new revenue streams and creating additional value for developers and brands. The company claims to have 1.2 billion unique visitors monthly.