Nothing phone (1) needs more than a great design to be successful

After months of teasers, Nothing is finally ready to unveil the phone (1). From what we’ve seen so far, there’s a lot to like here: the design is unique thanks to the LEDs on the back, and the hardware is on par with other mid-range phones. Nothing hasn’t shared too many details about the software itself or the rest of the device, but we won’t have to wait long to find out what’s in store.

To me, it feels like Nothing is trying to emulate Apple, and it won’t be the first Android maker to do so. To their credit, the brand is doing something different in this segment and it’s great to see. Ultimately, the success of the phone (1) will depend on two things: value and software. There are over a dozen great mid-range phones available today, with little to no difference in hardware or camera performance, and Nothing has no choice but to position their phone according to market conditions.

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