1. In one of the more archaic and nonsensical rules in sports, NFL players are not allowed to drink beer or directly endorse a beer in commercials or advertisements. In fact, starting in 2019, NFL players were only allowed to show their likeness in beer commercials.
However, Coors Light and Patrick Mahomes found a way around this detail. A clever new commercial starring the star quarterback was released on Tuesday and immediately admits Mahomes can’t endorse the alcoholic product.
However, the spot is not for Coors Light beer. It’s for a real Coors light. Like in a flashlight. But the branding for Coors Light was prominent and aggressive during the minute-long ad, fulfilling exactly what the beer company wanted.
The commercial also includes some of the signature promotional lines Coors uses in its beer commercials, describing the flashlight as “high quality steel so it feels as cold as the Rocky Mountains.”
Remember, Patrick Mahomes wants you to buy a Coors light, not a Coors light.
2. Reds first baseman Joey Votto was preparing for his team’s game against the Yankees on Tuesday by paying tribute to the traveling secretary’s team’s former assistant.
3. LeBron was screwed by his own company on Tuesday. In a promo for the next issue of The store, James was shown talking about Brittney Griner, saying, “Well, how can she feel like America has her back? I’d be like, ‘Do I even want to go back to America?’”
Of course, LeBron haters attacked the quote. Why anyone at The store would use this quote as a hot soundbite with no context in a promo is confusing. Yes, you’ll get attention for the show, but you’ll also cause a total S—storm for the star of the show.
LeBron eventually tweeted a clarification of his comment, but by then the damage was done.
4. You know it’s the dog days of summer (no pun intended) when this happens during it First take.
5. Funny video of Dak Prescott teaching a group of kids his signature hip thrust move.
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6. The latest episode of Sports Illustrated Media Podcast features an interview with ESPN NBA reporter Brian Windhorst.
Windhorst speaks about his experience of going viral after speculating about a possible Jazz trade in a clip First take quickly became known. Did he know Rudy Gobert was going to be traded when he discussed Utah’s ‘strange’ trade with Royce O’Neale? Did the producers say anything to him during his lengthy segment? What was his reaction when Gobert was traded? Did he have a favorite meme?
Windhorst also talks about his relationship with LeBron James, the one question he wants to ask LeBron, the one question he wants to ask Kevin Durant, does he feel competitive with Adrian Wojnarowski and Shams Charania, and more.
Windhorst is followed by the weekly segment “Traina Thoughts” with Sal Licata from WFAN Radio and SNY TV in New York. Jimmy and Sal discuss Jimmy’s hatred of the hot dog eating contest, college football’s realignment, Kevin Durant’s trade request, and Jimmy’s day trying New Haven, Connecticut’s highly overrated pizza.
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You can listen to the podcast below or download it on Apple, Spotify and Google.
You can also look at those SI Media Podcast on Youtube.
7. RANDOM VIDEO OF THE DAY: Live Aid took place on this day in 1985, meaning this is a good time to commemorate the best performance of that historic day.
be sure to Check out previous issues of Traina Thoughts and look at them Sports Illustrated Media Podcast moderated by Jimmy Traina on Apple, Spotify or Google. You can also follow Jimmy Twitter, Instagram and tick tock.