Patrick Mahomes stars in Coors Light commercial and works around NFL rules

1. In one of the more archaic and nonsensical rules in sports, NFL players are not allowed to drink beer or directly endorse a beer in commercials or advertisements. In fact, starting in 2019, NFL players were only allowed to show their likeness in beer commercials.

However, Coors Light and Patrick Mahomes found a way around this detail. A clever new commercial starring the star quarterback was released on Tuesday and immediately admits Mahomes can’t endorse the alcoholic product.

However, the spot is not for Coors Light beer. It’s for a real Coors light. Like in a flashlight. But the branding for Coors Light was prominent and aggressive during the minute-long ad, fulfilling exactly what the beer company wanted.

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