The 8 Best Heatmap Software Options Compared

Knowing how visitors interact with your website can provide valuable insights for your brand.

Can users find what they are looking for right away?

Where and what do you click? Can they make it under the fold?

Answering these questions requires a simple solution: heat map software.

What is heatmap software?

Heatmap software can give your brand a transparent view of which elements on your website users are interacting with the most, where they are clicking, how far down the page they are scrolling, and even their mouse movements.

A heatmap tool can even record a user’s session on your website to see their entire journey with your website.

Heatmaps can also help guide your SEO and web design strategy.

But with a plethora of options to choose from, how do you know which heatmap tool is best for your business?

Comparison of the best heatmap software options

In this post, we’re going to examine the best heatmap software options, compare them, and uncover the unique features each has to offer.

1. Crazy Egg

Crazy Egg gives brands a detailed insight into user behavior.

For example, the Confetti Heatmap feature allows you to break down individual clicks from visitors and segment them based on various metrics.

This granular level of user activity allows you to better help customers navigate their journey through your company’s website.

Unique features

The Crazy Egg A/B Testing Page Editor feature helps companies test new designs before they are implemented.

These design elements can include images, text, or CTAs (calls to action).

Although it may seem like this requires a lot of technical knowledge, these changes can be made without a developer using this tool.


Crazy Egg offers a 30-day free trial that can be canceled at any time.

It also offers a $29/month* Basic plan with 30,000 tracked pageviews, a $49/month* Standard plan with 75,000 tracked pageviews/month, and a Plus plan at $99/month* with 150,000 tracked pageviews/month.

2. Mouseflow

Eliminating friction in user sessions starts with observing real customer journeys.

Session replays are a key feature Mouseflow focuses on to identify red flags by observing actual website user behavior.

It also has a conversion funnel optimizer tool to help you tackle roadblocks that may be preventing sales.

Unique features

Mouseflow also allows brands to create custom surveys to gather important customer feedback.

These surveys are customizable so you can find the information you need to make navigating your brand’s website easier.

Current Mouseflow users say: “Feedback is very easy to use and implement for any user.”


Mouseflow offers five different pricing plans depending on the number of recordings, months of storage, and websites.

Plans start at $0 and go up to $299 per month when paid annually.


Data is invaluable (and necessary) to drive meaningful growth and improve existing processes.

VWO not only offers heat mapping software, but also experience optimization through session recording, testing, funnels and form analysis.

You’ll understand how your visitors interact with you at every step of the sales funnel – from the moment they enter your website to where (or if) they leave.

Unique features

VWO gives end users the autonomy to implement most tests without the assistance of a designer.

This allows product and marketing teams to focus on other priorities while scaling the number of growth experiments.

Some of these tests include an A/B test, a split URL test, and a multivariate test.


VWO has three different pricing tiers including Growth, Pro and Enterprise.

The Pro plan is recommended for small to medium sized organizations and the Enterprise plan for large teams.

Enterprise includes onboarding and training and a dedicated account manager.


Hotjar allows your team to prioritize what you want (and should) work on without the guesswork.

With the transparency to see where your visitors are searching and interacting, you’ll learn what your users love about your site and what elements they ignore.

Hotjar’s software also allows you to spot opportunity areas or bugs hiding in plain sight as your users see them.

This provides more clarity about what your customers want to see on your website, which can help you improve conversion rates and user engagement.

Unique features

A unique feature of Hotjar is Visitor Tracking, which shows exactly how customers are interacting with your website.

You can see how individual users click, scroll and move their mouse on the page.

They can also play back recordings of their visits to further analyze behavioral patterns.


Hotjar’s pricing model varies depending on the number of daily sessions you want to track.

The free version allows 35 daily sessions, Plus costs $31/month for 100 daily sessions, and Business costs $79/month for 500 daily sessions.

There is also a scale version for unlimited daily sessions.

5. Lucky Orange

Lucky Orange equips brands with analytics tools to show their most visited websites, landing pages and where users come from.

What’s more, instead of just seeing heatmap snapshots of past user activity, you can see real-time activity and even start a live chat with them.

Visitor session recordings and advanced features like automatic replies to live chat messages can help improve a searcher’s overall digital experience with your brand.

Unique features

Lucky Orange’s chat feature is unique and helps guide the user’s navigation path to create a more seamless experience.

You can give people the option to start a chat if they need help, or take a more proactive approach and create rules to automatically invite people to the chat.

You can also ask people directly to chat if you think they need extra help navigating your site.


Lucky Orange offers a 7-day free trial that does not require a credit card.

Plans start at $35/month for 40,000 views/month, $70/month for 100,000 views/month, $150/month for 300,000 views/month, and enterprise plans for more than 1,000,000 views/month.

6. Full Story

FullStory differs from other heatmap solutions in that its primary purpose is to use session recordings to identify errors and potential roadblocks.

The company recommends reviewing session recordings to see the big picture and how and if actions are producing the desired results.

All website visitor sessions are recorded, giving your brand comprehensive visitor analytics.

Unique features

FullStory can alert you to “frustration signals” that highlight areas where users are experiencing errors.

You can then view the session replay to see where something might have gone wrong for the user and where the experience can be improved in the future.


FullStory offers two pricing models.

The first is the Enterprise plan, which FullStory categorizes as “large, cross-functional teams that need absolute clarity about their digital portfolio.”

The second is the business plan, “For growth-oriented teams that need actionable data to discover trends, perfect experiences, and plan roadmaps.”

You can also opt for a 14-day free trial.

7. Smart look

Smartlook provides session recordings so you can identify what’s wrong with your brand’s mobile app or website.

It also offers funnel analysis to uncover flaws in user experience and what is preventing people from converting.

Funnel analysis can help you focus your optimization efforts by showing you the pages with the highest exit points of your website.

The company also offers heat mapping.

Unique features

Smartlook also offers mobile application features to ensure the best possible mobile app experience.


Pricing plans are free for 1,500 sessions per month and up to three heatmaps, $39/month for 5,000 sessions per month and up to 10 heatmaps, and 15,000 sessions per month and up to 30 heatmaps.

8. Attention Insight

Keeping your audience engaged is a challenge.

This is the challenge Attention Insight aims to solve.

By identifying these potential issues during the design phase, you can ensure your concepts are sound before you even release them.

Predictive Attention Heatmaps can help with this – and this is where Attention Insight comes into play.

Unique features

Attention Insight offers unique types of heatmaps, including AI attention heatmaps that use warm to cool colors to show which areas of your webpage are getting the most and least attention.

This information can help you determine which elements of your website are most appealing to visitors.


Solo prices start at 19 euros per month and include three months of storage and 1 user seat.

Team prices start at 399 euros per month, 12 months of storage space and include five user seats.

You can also try Attention Insight with a 7-day free trial.

Which heatmap software is best for your business?

Now that you know more about the top heatmap platforms, it’s time to determine which one is best for your business.


Each of the above heatmap platforms offers different advantages.

Some offer better visitor analytics, including real-time analytics and visitor segmentation features.

Others have numerous heatmap features to see exactly where your customers are interacting with your site.


Aside from visitor analytics, heatmap capabilities, and other software features, cost also plays a key role for many businesses.

As with most software, the most expensive heatmap software isn’t always the best.

Technical facility

It’s also important to consider the ease of entry.

For smaller teams with limited development resources, you may want to choose heatmap platforms that are easier to set up – or heatmap platforms that take care of the technical aspects for you.

bottom line

The heat map software solution that works best for your business may look different than the one that works best for other businesses.

Consider your budget, the heatmap capabilities and reports your business needs most, and the bandwidth of your development team.

All of these considerations allow you to choose the best software solution for your business.

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Featured Image: BestForBest/Shutterstock

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